The Average Sunday

Sundays for us are basically perfection - the aroma of coffee in the morning, slowing down, making food for family and friends - it’s really when we’re the most connected and present. So, before we ramble on too long, welcome to Average Sunday! We’ll be curating products and collaborating with like-minded brands from time-to-time, inspired by characters created in the Azuki universe with artwork by renowned Overwatch Art Director, Steamboy.

Thank you for reading, enjoy our shop!

Brand Manifesto

Average Sunday is about connection - triggering nostalgia for something you loved as a kid, making you smile or drawing you into our narrative. The songs we curate in our seasonal playlists, the products and partnerships we drop periodically, the stories we tell through our characters as we bring them to life - all of these are designed with intention for our community and collaborators. We are doing something different - decentralized brands are a new concept, and new concepts require new ways of thinking and executing to turn ideas into tangible items and media. Building the Average Sunday brand and the universe our characters live in will be an experiment and we hope to surprise and delight our supporters along the way.